Showcases under-the-radar rock gems from known artists and from artists that should be known from the past to the present.

Embodies the magic of the discovery process – about music that takes you on a journey with both mainstay artists as a foundation along with new sonic landscapes in the mix for many surprises along the way.

Focuses on songs and artists that conventional radio missed and could connect with a wider audience along with the songs and artists that forge bold new paths for rock music on a broad spectrum.

Highlights music that brings us together through both positive, uplifting anthems and introspective, thoughtful lyrics; music with a message that can challenge the audience and question our values as a society with ideas for a better way forward; and music that carries the traditions of rock forward while experimenting with new ways to connect with audiences of all ages.